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It was lunchtime on a recent weekday, and Chicago’s Michigan Avenue Nordstrom store was grimly recession-quiet — except for one spot: the cheap classic short ugg boots section of the shoe department.Women filled every seat, pulling on and off the warm, iconic sheepskinugg classic tall boot sale; stacks of giant Ugg boxes were scattered about.Having grown sick of frozen toes, I bought a pair too. I love them. My now-warm toes love them too.
Five years ago, it seemed every issue of People magazine had photos of Pamela Anderson, Kate Hudson, Liv Tyler, Brooke Shields, Sienna Miller, Jennifer Aniston or any other celeb sporting a pair of the boots.You would think such overexposure would kill Uggs, and for a while, fashionable people did groan when the name was mentioned.
This month alone, I Gotuggs classic cardy posted photos of Ashley Tisdale, Matthew McConaughey, Jessica Simpson, Avril Lavigne, Lily Allen, Beyoncé, Michelle Williams and daughter Matilda, Isla Fisher and daughter Olive, Kristin Davis, and Kate Hudson all wearing Women’s UGG Classic Short Boots, years after they were a hit.
“We hate the word ‘trendy,’ ” said Kristen Tomason, brand spokeswoman. ”
Mohamed Ibrahim, who now makes more cash on his I Got Uggs blog than he does as a New York City schoolteacher, offered some insight on the boots’ staying power.
“It’s the way they look,” Ibrahim said. “They have this special appeal.”
And let’s not forget my now-warm toes.

To celebrate Fsashion Ugg Boots Australia’s 30th anniversary, the company has introduced a selection of limited-edition numbered boots. A few others, however, will be receiving a pair as a gift from UGG Classic Short Boots.
If you’re interested, the list includes Oprah, Kate Hudson, Sarah Jessica Parker, Matthew McConaughey, Brooke Shields, Jessica Simpson, Julia Roberts, Brad Pitt, Cindy Crawford and probably just about every celebrity who has been photographed wear a pair of UGG Classic Crochet Boots.
The anniversary sale will be in conjunction with the annual Art & Soul annual auction that begins Dec. 1. A group of celebrities painted classic UGG boots for the auction,which continues through Dec. 14. A lot of women after purchasing a pair of Women’s UGG Nightfall Boots will wear them nearly every day and then wonder why they don’t look as good as when they first put them on.

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